Mastering Online Marketing

The growth in digital platforms and services has changed the way we communicate. This in turn, has affected the way we promote and market our products as well. The world has changed to a borderless community and businesses should take advantage of this online marketing platform to market and promote their products and services in order to keep them staying at the competitive edge.

After completing this 2-day Online Marketing course, participants should be able to:

• Validate business ideas using Online Marketing Tools.
• Create professional posts to promote and market their products via Facebook and Instagram.
• Create a conversion platform via telephone and Whatsapp.

Understanding digital platform as a business medium

• Business scenarios pre-and postdigital
• Online and Offline Business Structures
• Idea Validation Flow for products and services via Google Trends and Keyword Planner
• Sales Funnel – Reach, Engage and Convert

Reach via Facebook

• Deep diving Facebook
• Why is Facebook effective?
• Building an Facebook page
• Using Canva for designs
• Facebook posting methods - Teaser, Soft Sell and Hard Sell

Engage via Facebook

• Understanding Copywriting
• Sturcture
• Facebook Ads

Reach via Instagram

• Deep diving Instagram
• Instagram for business
• Basic concepts in Instagram

Engage via Instagram

• Superb photography using handphones
• Editing photos via handphones
• Instagram tips and tricks
• Building follower base on Instagram
• Creating an Instagram for business

Conversion methods

• Using whatsapp
• Basic whatsapp communication
• The whatsapp conversion cycle
• Communication cycle in whatsapp

Customer Database building

• E-mail marketing
• Broadcast list

• Social Media Marketing
• Developing Android Apps
• Influencing Skills for Sales & Marketing
• Introduction to Web Design: HTML & CSS
• Introduction to jQuery
• More other Information Technology related courses